Seeing that China is a mobile-first society, these apps work hard to make sure users have everything they need in the palm of their hands. A year after its IPO, the 9-year-old company finally arrived at the inflection point investors have pined for. Meituan Dianping is a merge between two successful apps competing in a similar market in the group-buying and food & beverage industry; Meituan, founded in 2010, specialized in food delivery services and Dianping, founded in 2003, specialized in restaurant reviews. It comes equipped with pre-installed Meituan software with different functions including real-time orders, group orders, coupons and sales. Les bases de la publicité Tencent en Chine, Les bases de la publicité Tencent en Chine, Partie 2, Toutiao, la montée du Géant de l’agrégation d’actualités, Zhihu : Votre guide marketing d’une simplicité incroyable, Pourquoi les campagnes de marketing étrangères échouent en Chine, La publicité sur Baidu : Comment créer des publicités intégrées aux fils d’actualités sur Baidu, Pourquoi votre entreprise a besoin d’un CMS, L’efficacité de LinkedIn pour le Marketing B2B en Chine, Guide marketing pour les marques de cosmétiques en Chine, WeChat CRM: la Nouvelle Ère du Marketing Grand Public sur WeChat, Top 5 des Social CRM pour réseaux sociaux en Chine, Les publicités Toutiao pour votre entreprise en Chine. The 10-year-old “super-app” has become China’s third most valuable listed tech company, and is one of the world’s few tech stars to actually turn a profit. With more than 4.4 million merchants and 310 million monthly active users, the platform offers group-buy and daily offers on local services and products that are based on the users’ geographical location, behavior and preference. What is the performance so far for 2019? Meituan Dianping is one of the super-app in China. Over the years, Meituan Dianping has acquired a large database of information on its 260 million active users, including their demographics, location, consumption behaviors and preferences and provides merchants access to this information. R: Wang Xing is doing even better in group buying. Meituan Dianping, just like China’s super app WeChat is turning into a one-stop-app where users can avail many more functions apart from food delivery with one app. Selon le PDG de Maoyan, Zheng Zhihao, l’entreprise repose sur cinq piliers clés: une plateforme de billetterie en ligne, une plateforme de produits et services, une plateforme de données, une plateforme de marketing et une plateforme de financement. This tactic is used to deter competition to increase their market share. Au prem. Meituan Dianping in Asia, giving users access to about … Avec plus de 4,4 millions de commerçants et 310 millions d’utilisateurs actifs par mois, la plateforme propose des achats groupés et des offres quotidiennes sur les services et produits locaux en fonction de la situation géographique, du comportement et des préférences des utilisateurs. Au cours de son deuxième trimestre en 2019, le GTV du service de livraison de nourriture a augmenté de 36,5% pour atteindre 93,1 milliards RMB en raison d’une augmentation des commandes de 34,6% (2,1 milliards). The app offered discounted coupons for food and entertainment outlets, primarily … Meituan offre des remises et des offres d’achat groupé sur une gamme de services et de produits différents, similaire à son concurrent. Meituan Dianping (SEHK: 3690) is the operator of a Chinese “super app” accessible via mobile and WeChat. But it is far from alone. Meituan-Dianping is the product of a merger in 2015 between Meituan.com (founded 2010) and Dianping.com (founded 2003). Recently in 2019, the company has finally started to be profitable. Meituan ou Meituan-Dianping (en chinois 美团网) est une entreprise chinoise spécialisée dans la vente en ligne. Meituan Waimai is Meituan Dianping’s food delivery app. Our teams of specialists are there to guide you through your needs in digital marketing, social media and SEO. I have personally entered some position in … Super-apps in China is “super” because it provides an all-encompassing mobile experience where users can seamlessly move from one service to another without ever switching between apps. Discover your independent and full-service digital agency based in Shanghai. This document is authorized for use only by Mr. Jeroen Van Den Berg's STRA4701 course at The University of Hong Kong, from September 2020 to March 2021. Another super app is Meituan Dianping, which started off as a combination of group buying and Yelp-like restaurant ratings. https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise Alors que de plus en plus de personnes en Chine se tournent vers les services en ligne pour répondre à leurs exigences de style de vie, des entreprises comme Meituan Dianping continuent d’innover pour s’assurer que leur super-plateforme continue de répondre à ces besoins. Les deux ont uni leurs forces en 2015 pour tirer parti de la … The two joined forces in 2015 to take advantage of each other’s strong user base in its respective area. https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/ Meituan Dianping is one of the super-app in China. Why is Meituan Dianping so successful? A combination of Yelp, Seamless, Uber and more, Meituan Dianping lets users order a range of services all within one app, like food delivery, restaurant deals, movie tickets or hotel bookings. Meituan Dianping utilise des informations de localisation de ses clients, y compris avec sa grande base de données sur les comportements, les habitudes et les préférences de ses clients pour personnaliser des offres, recommandations, produits ou services quotidiens à ses utilisateurs. During its 2019 Q2, the GTV of food delivery service grew 36.5% to RMB 93.1 billion due to an increase of orders by 34.6% (2.1 billion). 10: Meituan, the Super App that Won Against a Thousand Clones Categories: Podcast Rui Ma and Ying Lu Posted on June 20, 2018 January 13, 2020 This week on TechBuzz China by Pandaily, co-hosts Ying-Ying Lu and Rui Ma tell you how Wang Xing, the legendary Chinese serial entrepreneur who started out with “copy to China,” is now standing behind one of the largest unicorns … China’s Super App Meituan Dianping just turned profitable. Dans l’espoir de diversifier ses services pour devenir plus qu’une plateforme de billetterie, Maoyan a stratégiquement approfondi sa relation avec Tencent dans le but d’être un fournisseur de services de divertissement Internet complet en Chine. Since then, Alibaba has sold off most of its Meituan Dianping stake to … Meituan Dianping is a very popular app in China that is recording record numbers: 35 million people use the service every day and has almost 600 million active users. A year after its IPO, the 9-year-old company finally arrived at the inflection point investors have pined for. Maoyan est une plateforme d’achat de places de cinéma couvrant des cinémas dans plus de 600 villes à travers  la Chine. Sans surprise, Meituan Dianping est fortement soutenu par Tencent, renforçant l’app avec les outils nécessaires pour pousser agressivement ses activités dans une variété d’industries. But in China, a super-app like Meituan Dianping provides all of those services in one single platform. Is this a good time to enter a position in this stock? Entrepreneur dans le digital et cofondateur de Sekkei Studio, une agence de marketing digital basée à Shanghai, Paris et Hong Kong. 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